Identity and Brochure design for an Art Exhibition titled Penumbra.

Penumbra is 'the partially shaded outer region of the shadow cast by an opaque object.' I used this idea to create the image design which I also turned into a repeat pattern for the endpapers.

The overlapping imagery of the half circles represent the North and South, the crossover represents the two sides coming together creating a new shade which can be thought of as the Northern Irish cultural identity. 

The circle was chosen due to the link to ‘penumbra’ through the idea of the moon and the shadow cast by it. Utilising a spot UV print or foil blocking on the design to emphasise the object standing out from the background, creating a sheen when the light hits. 

Minimal design throughout the inside of the brochure to allow the reader to focus on the artwork and bring the work out of the shadows, like an eclipse.